Our Story

In 2017, with a steadfast belief in the transformative power of fashion, husband and wife Huw Collins and Molly Shaheen wanted to open a boutique that would offer something unique and refined to the world. Huw had recently completed filming for the popular television show, Pretty Little Liars and Molly was eager to capitalize on her wealth of business experience and innate entrepreneurial spirit.

Whilst on a trip to Paris, Molly and Huw visited Gabrielle Chanel’s original apartment at 31 Rue Cambon, above the first Chanel location. The home of Chanel represented Molly’s ‘holy grail’, with her love for Chanel’s revolutionary influence and timeless designs stretching back as long as she could recall.

During the visit, they noticed numerous symbols and motifs of WHEAT adorning the space. As the story was told to them, Chanel formed a strong belief that WHEAT represented an opportunity to transcend her circumstances, after being born into poverty, and that keeping symbols of it close by would always bring her prosperity and abundance, always reminding her of her roots. Subsequently, Molly suggested the new retail venture should be named WHEAT, an opportunity to represent their future as well as their roots, and thus, WHEAT was born.